Broadcastwell $490 Audit
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2026-09.1 record

Dealership management systems

Most named checked vendor

90 of 150 valid answers named CDK Global

90 of 150 valid answers, 60.0% (Wilson 95% interval 52.0% to 67.5%)

Observed answers on stated dates, not a ranking. This is not a judgment of product quality.

Release 2026-09, version 2026-09.1. Method v1.1. DOI 10.5281/zenodo.22907695

The system of record a franchised or independent vehicle dealership (auto, powersports, RV, marine) uses for desking and F&I, inventory, parts and service, and accounting in one platform.

Observed answers on stated dates, not a ranking. This is not a judgment of product quality.

Capture date: 2026-09-21. The Index measures observed naming, not service quality or product merit.

Commissioned engagement: no.

Dispute policy · Explore the buyer questions

Discuss this category's evidence

Full checked set, sorted by observed counts, not a ranking.
VendorNamedVendor domain cited
CDK Global90 of 150 valid answers, 60.0% (Wilson 95% interval 52.0% to 67.5%)13 of 150 valid answers, 8.7% (Wilson 95% interval 5.1% to 14.3%)
DealerCenter79 of 150 valid answers, 52.7% (Wilson 95% interval 44.7% to 60.5%)23 of 150 valid answers, 15.3% (Wilson 95% interval 10.4% to 22.0%)
Tekion76 of 150 valid answers, 50.7% (Wilson 95% interval 42.7% to 58.6%)20 of 150 valid answers, 13.3% (Wilson 95% interval 8.8% to 19.7%)
Dealertrack67 of 150 valid answers, 44.7% (Wilson 95% interval 36.9% to 52.7%)13 of 150 valid answers, 8.7% (Wilson 95% interval 5.1% to 14.3%)
Frazer59 of 150 valid answers, 39.3% (Wilson 95% interval 31.9% to 47.3%)19 of 150 valid answers, 12.7% (Wilson 95% interval 8.3% to 18.9%)
Reynolds and Reynolds57 of 150 valid answers, 38.0% (Wilson 95% interval 30.6% to 46.0%)10 of 150 valid answers, 6.7% (Wilson 95% interval 3.7% to 11.8%)
AutoManager31 of 150 valid answers, 20.7% (Wilson 95% interval 15.0% to 27.8%)11 of 150 valid answers, 7.3% (Wilson 95% interval 4.1% to 12.7%)
DealerSocket24 of 150 valid answers, 16.0% (Wilson 95% interval 11.0% to 22.7%)1 of 150 valid answers, 0.7% (Wilson 95% interval 0.1% to 3.7%)
Ideal Computer Systems22 of 150 valid answers, 14.7% (Wilson 95% interval 9.9% to 21.2%)4 of 150 valid answers, 2.7% (Wilson 95% interval 1.0% to 6.7%)
PBS Systems22 of 150 valid answers, 14.7% (Wilson 95% interval 9.9% to 21.2%)9 of 150 valid answers, 6.0% (Wilson 95% interval 3.2% to 11.0%)
Autosoft20 of 150 valid answers, 13.3% (Wilson 95% interval 8.8% to 19.7%)3 of 150 valid answers, 2.0% (Wilson 95% interval 0.7% to 5.7%)
DealerBuilt16 of 150 valid answers, 10.7% (Wilson 95% interval 6.7% to 16.6%)3 of 150 valid answers, 2.0% (Wilson 95% interval 0.7% to 5.7%)
EverLogic16 of 150 valid answers, 10.7% (Wilson 95% interval 6.7% to 16.6%)8 of 150 valid answers, 5.3% (Wilson 95% interval 2.7% to 10.2%)
Auto/Mate15 of 150 valid answers, 10.0% (Wilson 95% interval 6.2% to 15.8%)0 of 150 valid answers, 0.0% (Wilson 95% interval 0.0% to 2.5%)
Lightspeed DMS13 of 150 valid answers, 8.7% (Wilson 95% interval 5.1% to 14.3%)11 of 150 valid answers, 7.3% (Wilson 95% interval 4.1% to 12.7%)
DX112 of 150 valid answers, 8.0% (Wilson 95% interval 4.6% to 13.5%)10 of 150 valid answers, 6.7% (Wilson 95% interval 3.7% to 11.8%)
BiT Dealership Software7 of 150 valid answers, 4.7% (Wilson 95% interval 2.3% to 9.3%)4 of 150 valid answers, 2.7% (Wilson 95% interval 1.0% to 6.7%)
Dominion DMS3 of 150 valid answers, 2.0% (Wilson 95% interval 0.7% to 5.7%)0 of 150 valid answers, 0.0% (Wilson 95% interval 0.0% to 2.5%)
ZiiDMS3 of 150 valid answers, 2.0% (Wilson 95% interval 0.7% to 5.7%)3 of 150 valid answers, 2.0% (Wilson 95% interval 0.7% to 5.7%)
IDS1 of 150 valid answers, 0.7% (Wilson 95% interval 0.1% to 3.7%)0 of 150 valid answers, 0.0% (Wilson 95% interval 0.0% to 2.5%)
Motility Software0 of 150 valid answers, 0.0% (Wilson 95% interval 0.0% to 2.5%)0 of 150 valid answers, 0.0% (Wilson 95% interval 0.0% to 2.5%)
Quorum Information Technologies0 of 150 valid answers, 0.0% (Wilson 95% interval 0.0% to 2.5%)0 of 150 valid answers, 0.0% (Wilson 95% interval 0.0% to 2.5%)

The ten buyer questions

Each question was put to every engine 3 times on the stated dates. Counts are over valid answers to the exact question.

what is the best dealer management system for an independent used car dealer

Question q1. 15 valid answers. Excluded answers: 0. Type: best option.

Ask the engine yourself; answers vary by run.ChatGPTPerplexityClaude

best DMS for a small dealership with a handful of employees

Question q2. 15 valid answers. Excluded answers: 0. Type: best option.

Ask the engine yourself; answers vary by run.ChatGPTPerplexityClaude

best dealer management system for a powersports or motorcycle dealer

Question q3. 15 valid answers. Excluded answers: 0. Type: best option.

Ask the engine yourself; answers vary by run.ChatGPTPerplexityClaude

what are the best alternatives to CDK Global

Question q4. 15 valid answers. Excluded answers: 0. Type: alternative.

Ask the engine yourself; answers vary by run.ChatGPTPerplexityClaude

what are the best alternatives to Reynolds and Reynolds

Question q5. 15 valid answers. Excluded answers: 0. Type: alternative.

Ask the engine yourself; answers vary by run.ChatGPTPerplexityClaude

what are the best alternatives to Dealertrack DMS

Question q6. 15 valid answers. Excluded answers: 0. Type: alternative.

Ask the engine yourself; answers vary by run.ChatGPTPerplexityClaude

Tekion vs CDK, which DMS is better for a franchise dealer

Question q7. 15 valid answers. Excluded answers: 0. Type: buyer evaluation.

Ask the engine yourself; answers vary by run.ChatGPTPerplexityClaude

DealerCenter vs Frazer for an independent lot, which should I pick

Question q8. 15 valid answers. Excluded answers: 0. Type: buyer evaluation.

Ask the engine yourself; answers vary by run.ChatGPTPerplexityClaude

what questions should I ask when choosing a dealership management system

Question q9. 15 valid answers. Excluded answers: 0. Type: buyer evaluation.

Ask the engine yourself; answers vary by run.ChatGPTPerplexityClaude

best DMS for a dealer group running a dozen rooftops

Question q10. 15 valid answers. Excluded answers: 0. Type: specific workflow.

Ask the engine yourself; answers vary by run.ChatGPTPerplexityClaude

Release and method

Release
2026-09, version 2026-09.1
Published
2026-09-23
Answer capture date
2026-09-22
Source capture dates
2026-09-21
Engines
ChatGPT, Claude, Perplexity, Google AI Overviews, Google AI Mode
Configuration
10 fixed target questions, 5 engines, 3 repeats. No controls were run for this category.
Method version
v1.1
Excluded answers
0 target answers excluded; exact reasons are listed. No controls were run for this category.
Commissioned engagement
No commissioned engagement is declared for this category.

Exact names and listed aliases are matched without case sensitivity at word boundaries. Plain word names require a listed qualifier nearby in the same sentence or the canonical domain among cited URLs. A vendor citation counts only when that answer also names the vendor under this rule.

Verbatim answer text is retained privately with the measurement input and import audit. No answer quotations are published here.

Download and cite

Release JSON · Category CSV · DOI 10.5281/zenodo.22907695

How to cite: Broadcastwell. The Absence Index, Dealership management systems, version 2026-09.1. Permanent record. CC BY 4.0 with attribution to Broadcastwell.

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About this page

Observed answers on stated dates, not a ranking. This is not a judgment of product quality.

This public record reports the checked set, fixed questions and stated dates. Claim a vendor page, file a dispute or ask for a re-run, or read the dispute policy and log.

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