Buyer question · CRM · release 2026-09

What should a buyer evaluate in a CRM?

9 of the 10 checked vendors were never named for “What should a buyer evaluate in a CRM?”. The most named: Salesforce Sales Cloud, in 3 of 15 answers. Salesforce Sales Cloud came from ChatGPT; Claude, Perplexity, Google AI Overviews and Google AI Mode did not name it. 9 of the 10 checked vendors were never named here, including HubSpot CRM, the most named vendor in this category overall and Pipedrive.

If you sell CRM software and your name is not in that list, this is the question to fix first.

These answers come from one capture on 22 September 2026, three runs per engine, to this fixed wording. They are not a ranking, and an engine can answer differently on a refresh.

Observed answers on stated dates, not a ranking. This is not a judgment of product quality.

Who was named

Each count is over the 15 valid answers to this exact question. Observed answers on stated dates, not a ranking. This is not a judgment of product quality.

Checked CRM vendors named in answers to this question, counted per answer.
VendorNamedRateWilson 95% interval
Salesforce Sales Cloud3 of 1520.0%7.0% to 45.2%

Checked and never named

9 of 10 checked vendors: 0 of 15 each.

Close, Copper, Freshsales, HubSpot CRM, Insightly, Microsoft Dynamics 365, Nimble, Pipedrive, Zoho CRM.

By engine

Three runs per engine. Each cell is how many valid runs named the vendor.

Runs naming each vendor, by engine, for this question.
VendorChatGPTClaudePerplexityGoogle AI OverviewsGoogle AI Mode
Salesforce Sales Cloud3 of 30 of 30 of 30 of 30 of 3
HubSpot CRM0 of 30 of 30 of 30 of 30 of 3

What the engines said

Even the best CRM won't be effective if your team finds it hard to use.

Claude, . Full answer text in the deposit.

In practice, the best CRM is the one your team will actually use, can connect to your existing tools, and can grow with your business without hidden cost surprises.

Perplexity, . Full answer text in the deposit.

One sentence per engine at most, chosen by a fixed rule: the first full sentence naming a checked vendor, read in run order. Every answer in full: DOI 10.5281/zenodo.22907695.

What to do with this

Free 10-question check (one engine)

No email is needed; runs are limited per network and per day, and by the site's daily allowance.

Claim or correct this record

Fix one answer, $490 Answer Repair: one source-backed page or fix for one agreed buyer question, due 48 elapsed hours after recorded Ready. Agency Deadline Audit, $490 per client report. Both carry the published full-refund terms.

Choosing an agency for this? The GEO agencies compared, with sources.

Every figure comes from the published method, v1.1.

Claiming or correcting your record is free and never depends on a purchase. No payment changes any number on the Index.

Delivery lead: Priya Nair, Management Consultant.

Receipt

Release
2026-09, published
DOI
10.5281/zenodo.22907695
Method
v1.1: ChatGPT, Claude, Perplexity, Google AI Overviews and Google AI Mode; ten fixed buyer questions per category; three runs per engine
Captured
Base
15 valid answers to this question; 0 excluded
Licence
CC BY 4.0, attribution to Broadcastwell
Disputes
Dispute policy and log

Any named company may request one no-cost re-run at index@broadcastwell.com; both results are published.

Prepared by the Broadcastwell team.

Page owner: Vikram Patel, AI Architect. Corrections: index@broadcastwell.com

Observed answers on stated dates, not a ranking. This is not a judgment of product quality.

About this page

Observed answers on stated dates, not a ranking. This is not a judgment of product quality.

Buyer questions · What AI names instead · Head to head · Statement records · Method · Dispute policy